My daughter is fourteen. Last year she asked me whether her nose looked wrong compared to the girls she follows, girls who sell lip gloss with faces that do not exist in nature. France passed a law in June 2023 requiring influencers to label retouched or filtered commercial photos, with fines up to 75,000 euros, and the sky did not fall. The Dove Self-Esteem Project's research has found that a large majority of girls say retouched media damages their body image. Dove. When a post is an ad, the viewer deserves to know the product being sold includes a face the seller does not have. We already require ad labels on sponsored posts. This is the same principle, applied to the image itself.
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