Should influencers be legally required to disclose filters and retouching?

I ran a small skincare line and paid micro-influencers for posts. The dirty secret is that everyone in the industry knows the photos are retouched, and everyone pretends they are not. France's 2023 law covers this with a simple disclosure rule, and compliance has been straightforward: add the label, keep posting. French economy ministry guidance. What the rule actually does is level the field. Right now an honest creator who posts real skin loses to the creator with the smoothing filter, and brands reward the lie with bigger checks. Disclosure lets audiences choose with open eyes, and it lets honest creators compete. The platforms already detect filters automatically for their own effects libraries. The technology to flag this exists. We just need the will.