I counsel gamblers, and nearly every relapse story starts with a trigger: a phone buzz, a bad beat, or an ad in the fourth quarter promising a second chance. Britain tried the moderate version in 2019, a voluntary whistle-to-whistle ban on TV betting ads around live sport, and the industry's own review found children's exposure to those ads fell sharply. That tells you the ads were reaching kids in the first place. Nobody is proposing to ban betting. We are proposing to stop piping it into living rooms at full volume during the family event of the week.
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