The ads do not just normalize betting; they lie about it. "Risk-free bet" sounds like you cannot lose, but the fine print says you get site credit, not cash, and only after you stake real money first. Britain's ad regulator has repeatedly banned "risk free" gambling language as misleading, because it is. ASA. During live games these promos air between plays to an audience that includes kids and people in recovery, selling a financial product with cartoon mascots. A whistle-to-whistle ban does not stop adults from betting. It stops the most manipulative pitch, the one aimed at impulse, from running during the highest-emotion moments of the week. Advertise on your own time, with honest terms. The game broadcast is not your casino floor.
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