Asking nicely has failed, and we have the receipts. A Reviews.org survey found 88.8 percent of moviegoers admit to using or looking at their phones during a film at the theater, up from 34.6 percent the year before. Reviews.org Nearly nine in ten. At that point the glowing screen is not a few rude people. It is the culture, and culture does not change because a pre-show bumper asked politely. Phone-free as the default simply admits what the numbers already say: the honor system lost. Keep a few clearly marked phone-friendly screenings for anyone who needs a device, and let the other ninety percent of showtimes be the dark, unbroken room people actually paid for.
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