Theaters already sell a dozen different versions of the same movie: sensory-friendly screenings, 21-plus shows, subtitled showings, IMAX, matinees. Nobody calls that discrimination. It is just programming for different needs, which is exactly what a phone-free default with phone-friendly exceptions would be. AMC already runs monthly sensory-friendly screenings for guests who need lower volume and lights up, proof that multiplexes can segment showtimes without drama. The phone is no different from volume or lighting: one more variable in the room. Set the default for immersion, label the exceptions clearly, and stop pretending every screening must be identical.
0 comments