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SportsSep 23, 2026

Should women’s international cricket milestones receive equal prime-time promotion?

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I coach my daughter's cricket team, and I watch girls quit every season. The Women's Sports Foundation has found girls drop out of sports at twice the rate of boys by age fourteen, and the reason they give most is that they cannot see a future in it. Women's Sports Foundation Prime-time promotion is how a milestone becomes a poster on a bedroom wall. A girl who watches a record chase live, under lights, with commentators losing their minds, does not need a lecture on equality. She needs a hero. Put the milestones where heroes are made.

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