Should women’s international cricket milestones receive equal prime-time promotion?

Here is what actually filled the MCG: a Katy Perry concert, International Women's Day, twenty-dollar tickets, and months of creative marketing by people who treated the final like an event instead of an obligation. ICC The 86,174 record did not come from a rule. It came from imagination. Mandates produce compliance: a promo aired at the contractually minimum hour to a half-empty room. Creativity produces crowds. If you want more MCG nights, do not legislate equal promotion. Hire the marketers who pulled off the last one and get out of their way.