The middle of the industry is gone, and the middle is what made theaters a habit. In the 90s you could see a forty-million-dollar adult drama, a comedy, a thriller, any given weekend. Now theatrical releases are basically two hundred million dollar blockbusters or five million dollar horror films, because those are the only budgets where the cinema math still works. Everything in between goes straight to Apple or Netflix. So the theater stopped being the place you go to see movies and became the place you go to see four franchises a year. You can't sustain a weekly habit on four franchises. The building needs volume, and the volume left.
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