My local Alamo does quote-alongs, 35mm horror nights, and breakfast screenings of old musicals, and they sell out. The lesson is that generic theaters showing generic blockbusters with zero programming imagination are doomed, and good riddance. The survivors will be the rooms with personality: the hosts, the events, the curation. That's how bookstores survived Amazon, by the way. Not by competing on price and convenience, but by becoming places worth going to. Theaters can do the same. Some already are.
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