During COVID, drive-ins came roaring back, and that should tell the skeptics something important. People were so starved for shared viewing that they sat in parking lots, in their cars, listening on FM radio, just to watch something at the same time as other humans. The demand for communal watching didn't die during the pandemic. It intensified. The multiplex has problems, real ones, but the underlying hunger is provably alive. The industry's job is to serve that hunger better, not to declare it extinct because the current buildings are flawed.
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