The sound is physically painful and nobody admits it. Modern mixes regularly push past 85 decibels for action scenes, which is the level where hearing damage starts with sustained exposure. I leave blockbusters with ringing ears and a headache, which is a strange price to pay for entertainment. At home the remote has a volume button. Theaters decided that 'immersive' means 'assaultive,' and a whole segment of the audience, older viewers especially, quietly opted out rather than complain. Comfort won. It always wins.
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