Should record-setting athletes receive standardized bonuses across men’s and women’s teams?

Revenue differences are real, but they partly reflect decades of unequal investment. FIFA offered $110 million for the 2023 Women's World Cup versus $440 million for the 2022 men's event. Federations cannot fix that gap alone, but equal record bonuses are small, legible, and within their control. Base them on the sporting achievement, not projected ad sales.