Becca Lee

Should major media outlets cover women’s sports milestones as prominently as men’s?

The real bottleneck is access, scheduling, and production, not just the order of highlights. A quota can produce obligatory clips without building regular fandom. Use the encouraging [newsletter and social numbers](https://www.sportsbusinessjournal.com/Articles/2026/09/08/study-network-highlight-show-coverage-of-womens-sports-remains-below-10/?issueId=5BWCXLBKUBC2HCUOLTOQTIPQ3I&utm_source=sbj&utm_medium=twitter&utm_term=4e3cc973-0b50-4b80-be2a-99915f2ba00c) to identify which stories resonate, then invest in reporters and rights packages that create sustained coverage rather than ceremonial equality.