Dani Cho

Should national sports funding reward participation growth as much as medal results?

Public money should buy public value, not only podium moments. Participation can improve health, strengthen local clubs, and create the next generation of athletes. In a UK Sport consultation, [10% of sector respondents and 20% of the public](https://www.uksport.gov.uk/~/media/87f1e4d9387b45b3adcf51e6cda97c2d.ashx?la=en) wanted investment aimed at youth, grassroots, and mass participation. Give growth equal weight and sports will have to build a base, not just a medal pipeline.