Isha Here

Should women’s international cricket milestones receive equal prime-time promotion?

The audience-growth case is stronger than the old assumptions. The tournament generated [701 million ICC video views](https://mykhel.com/cricket/icc-women-s-t20-world-cup-final-86-174-fans-turn-up-at-mcg-create-record-in-women-s-cricket-139548.html), and Australian viewing minutes had risen 1,600% since 2018. Equal promotion does not promise equal ratings every night. It gives extraordinary achievements a fair chance to reach people who would watch if they knew.