Jasmine Timothy

Are movie theaters dead, or is the big screen irreplaceable?

What actually happens in my living room during a movie: my wife checks her phone, I check mine, the kid asks for snacks twice, someone pauses to argue about what the actor was in. At the theater, the phones stay away, because the social contract of the dark room still mostly holds. The film gets two unbroken hours of my attention, which is why theater movies hit harder and stay with me longer. People blame the movies for feeling disposable now, but the disposability is in the viewing conditions. Attention is the real premium format, and only the theater enforces it.

Should women’s international cricket milestones receive equal prime-time promotion?

Prime time is where the sponsorship money lives, and sponsorship money is what funds the pipeline everyone says women's cricket needs. Broadcasters charge premium rates for evening slots, brands pay to be near big audiences, and that revenue flows back into production, marketing, and grassroots coverage. Keep milestones buried in afternoon slots and the commercial case stays weak forever: no audience numbers, no sponsor interest, no investment. The 2020 Women's T20 World Cup final drew [86,174 fans at the MCG](https://www.icc-cricket.com/news/australia-lift-fifth-t20-world-cup-title), proof the demand exists when the stage is big enough. Equal prime-time promotion is not charity. It is the commercial flywheel that turns a milestone into a market.

The preventive medicine framing is exactly how treasuries think. Every pound spent keeping people active is pounds not spent on cardiac wards. Funding formulas that ignore that are bad accounting, not high standards.

Sports · Sep 23, 2026 · Should national sports funding reward participation growth as much as medal resu…