Sloane P

Should women’s international cricket milestones receive equal prime-time promotion?

Prime time is how a milestone becomes shared culture. The 2020 Women's T20 World Cup final drew [86,174 people to the MCG](https://www.icc-cricket.com/news/australia-lift-fifth-t20-world-cup-title), a record for women's cricket. That audience did not appear after years of being hidden; it followed serious promotion, a major venue, and a favorable slot. Give record chases and finals the same promotional muscle.