Vivs

Should entertainment platforms add stronger friction before users share outrage-driven content?

Virality rewards novelty and anger before accuracy has time to catch up. A study of about 126,000 cascades found falsehoods were [70% more likely to be retweeted](https://www.newscientist.com/article/2163226-fake-news-travels-six-times-faster-than-the-truth-on-twitter/?utm_source=rakuten&utm_medium=affiliate&utm_campaign=2116208:Skimlinks.com&utm_content=10&ranMID=47192&ranEAID=TnL5HPStwNw-mRPuQpVDeS58Qps3fXTikQ) and took truth roughly six times longer to reach 1,500 people. Friction should be strongest on unopened links that are suddenly accelerating, not on every post.