Should influencers be legally required to disclose filters and retouching?

Define retouched. Is it the beauty filter, or is it also the ring light, the flattering angle, the professional makeup, the photo taken at golden hour? France's 2023 law tries to draw this line and mostly lands on commercial posts, which sounds tidy until a regulator has to decide whether teeth whitening in Lightroom counts. The UK advertising watchdog has spent years issuing case-by-case rulings because bright lines do not exist here. ASA. A law that cannot define its target will be enforced selectively, which means against whoever is unpopular or unlucky. Teach media literacy in schools. Require ad labels for paid content, which we already do. But criminalizing the wrong filter setting is a censor's fantasy of precision applied to something inherently subjective.