Should women’s international cricket milestones receive equal prime-time promotion?

Prime-time slots are not sitting empty waiting for an editor's conscience. They are sold years in advance inside broadcast rights packages worth billions, with contractual guarantees about placement and promotion. A mandate for equal prime-time promotion would have leagues and broadcasters litigating what equal means while rights holders sue over breached contracts. The viewing growth in women's sports is real, and broadcasters are already expanding coverage because audiences are growing, which is how markets should work. Let the next round of rights deals price in the rising demand. Forcing it by rule invites legal chaos for a problem that commercial momentum is already solving.