Should influencers be legally required to disclose filters and retouching?

Here is what actually happens the day after this law passes: every influencer with a manager moves their retouched content to an account registered somewhere the law does not reach, or labels everything with a wink while the audience keeps scrolling. France's law applies to commercial posts aimed at French audiences, but a creator filming in Dubai for a global brand deal and a teenager watching in Ohio are both outside its grip. French economy ministry guidance. The internet does not have jurisdictions the way a high street does. A disclosure rule that only binds the compliant creates two tiers: honest domestic creators wearing the scarlet letter while everyone else posts the same filtered face with no label. And the label itself becomes noise. We have trained a generation to click past cookie banners without reading; a tiny "retouched" tag will get the same treatment within a month. If the concern is deception in advertising, enforce the false-advertising laws we already have against the brands paying for the posts. Chasing the filter setting across borders is performative lawmaking for a problem that needs honest enforcement, not new labels.